Commercial Delivery
Advertising in the age of terrorism.
November 20, 2004Setting: inside a mud hut somewhere in the desert. Hassan, an Arab terrorist, is assembling a makeshift explosive device on the floor. He has a pair of pliers in his hand. Pleasant Oriental music plays in the background. Enter Ahmet.
AHMET: Salaam aleikum.
HASSAN: Aleikum as-salaam. How'd it go?
AHMET: Badly.
HASSAN: What happened?
AHMET: The bomb never got there.
HASSAN: What?
AHMET: It got lost.
HASSAN: UPS lost our bomb?!
AHMET [ruefully]: We didn't send it UPS.
Hassan's mouth quivers.
HASSAN: You son of a dog!
Cut to Hassan picking up a Kalashnikov from the floor. He guns Ahmet down.
Cut to the UPS logo against a brown background.
ANNOUNCER: UPS. We deliver.
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